Serena Williams worn hearts with her latest Instagram post causing stir on the internet
Are hearts her good luck symbol? “I’ve worn hearts since my first Grand Slam,” she says. “I don’t believe in good luck, but I feel like every athlete lies when they say that. As much as I try not to be superstitious, there’s a little part of you that can’t help it.”
Williams says that her jewelry line was also inspired by strong and powerful women around the world. “I love meeting and seeing women in Paris—how they dress and how they approach style—versus women in London and how they approach style and even the choices they make in restaurants,” says Williams. “I love observing all of that and being conscious of how women dress and what they’re wearing, either on their neck or on their body.”
The collection of 70 core pieces ranges in price from $299 to $10,000. There are ID necklaces and ID bracelets that spell out words like “great” and “winner.” There are diamond-encrusted tennis bracelets (naturally). And in keeping with that trademark Serena Williams spirit, the earrings are totally empowered, with designs ranging from lightning bolts to the word “se-xy” (broken in two for each ear).
The messaging is very Serena Williams, too. “You are fierce and unstoppable like the creatures of the wild,” reads the description for the Serpent Coil Ring. “Be ready to rule the world,” reads the description for the Queen Message Necklace.
Scattered across everything: diamonds and more diamonds—ethically sourced and conflict-free, of course. “Diamonds are always a good travel companion,” reads the description for the Attitude Earrings.
Indeed, travel has played a large part in the jewelry line—and in her life. “If you can’t tell, I love Paris in this collection,” says Williams, who has a deep connection with the city, often stays at the Peninsula Paris, has owned a lavish apartment with a view of the Eiffel Tower and speaks near-fluent French. “That inspires me.”
